Hi I’m Gracie, an Influencer Marketer and Casting Director focused in inclusive and intentional storytelling.
As an experienced casting professional and influencer marketing strategist, I’m passionate about driving meaningful representation and visibility across media. I specialize in identifying and securing compelling real people across a broad spectrum of audiences, from mainstream to highly specific and niche.
I’ve cast talent for digital, branded, and commercial content across both unscripted and scripted formats. My strength lies in recognizing creators who combine authentic storytelling with strong visual presence and who have deep connections with their audiences - resulting in branded content that truly resonates. I have worked with content creators at every level, from nano creators, to the largest influencers on each platform.
I combine traditional casting expertise with a strategic, platform-native approach, leveraging my deep knowledge of social media trends to efficiently discover emerging voices and elevate new stories. If it exists, I know how to find it and position it for impact.
In my free time, I enjoy playing drums, beatboxing, and - no surprise - consuming plenty of content on TikTok!